Search Engine Marketing

Climb your way up the search engine ladder.

Acquire New Visitors

Generate more leads and revenue with customized, organic optimization and paid search engine programs tailor-made for your business.

What Is Search Engine Marketing?

Search engine optimization, or SEO, attracts web traffic through organic (natural, or unpaid) search, leveraging the content on your website, while Pay-Per-Click advertising, or PPC, attracts through paid search efforts.

In a nutshell, an effective search strategy lifts brand awareness and attracts qualified visitors to your site, connecting your business with new customers at the right time – while they are actively searching for what you have to offer.

 Working with Single Entry Point has been an invaluable experience - from what they bring to our digital marketing efforts and from an industry education perspective  Travel Industry Council of Ontario

Effective Search Engine Optimization

Our objective is to improve your website's visibility in search engines, in the context dictated by your business requirements. To achieve and maintain top positions in competitive markets, a website must become an authority in the field. To do that, it requires a solid foundation, continuous optimization, fresh and relevant content, and visibility on related websites.

Single Entry Point® Marketing specializes in optimizing all varieties of websites, from small to large to enterprise-level. Our deliverables will provide you with an excellent SEO foundation as well as expert SEO consultation to help you achieve your goals.

Pay-Per-Click Advertising, Done Right

The most successful paid advertising strategies work in tandem with an effective SEO strategy - creating quality content on your site to improve your organic rankings and leveraging the best performing keywords from your organic search results to improve your paid advertising campaigns.

Pay-per-click (PPC) advertising campaigns help you increase your revenue by getting your business in front of the people who are actively searching for your products and services. Greater brand awareness means more qualifying traffic to your website, and in turn, more leads and sales.

 Mike is a trainer that gets to the heart of the subject, demystifying Search Engine Optimization and Pay Per Click marketing.  Grand & Toy

Getting results requires a great deal of expertise, effort, and time. And, as your market becomes more competitive, your need for expertise and effort will increase. Most importantly, you need expertise that straddles various areas of specialization, including marketing, analytics and technology.

Proper keyword research is critical to the success of a pay-per-click campaign. We run comprehensive keyword analysis and research for our clients with a constantly evolving methodology that takes into consideration the most important relevancy signals from a variety of sources - all designed to yield a high ROI.

Whether you are new to PPC campaigns, or just not achieving the results you want with your existing account, we work closely with you to understand your financial goals, identify such bottlenecks and pave the way to a more profitable future for your company.

What We Bring to the Table

  • Experience navigating government regulations, specifically for:
    • The travel industry, executing SEO and PPC campaigns for the Travel Industry Council of Ontario (TICO) as well as a variety of travel agencies and destination organizations
    • The pharmaceutical category, having run SEO and PPC campaigns for some of the largest pharma manufacturers in the US and Canada
  • Expertise with bilingual (French / English) campaigns
  • Structured to work under non-disclosure agreements with leading digital marketing agencies, in both marketing and technological capacities

Jump Ahead of The Competition

When you work with Single Entry Point® to achieve better natural and paid visibility in the major search engines, you can look forward to:

  • Improving brand awareness
  • Connecting with prospects at the right moment
  • A cost-effective and ROI-driven solution
  • Highly measurable, proven results

Whether you are looking to test market your product, launch, or overhaul an entire website or marketing campaign, our unique approach will catapult your business ahead of the competition.

Gain the unfair advantage™

Contact us!