About Single Entry Point Marketing

About UsThe story behind our clients' success stories.

Member of:


Member of Web Analytics Association

Member of the Information Architecture Institute

Are you ready?

Are you ready for more customers, increased revenue, and a better ROI? Single Entry Point Marketing brings you a unique blend of expertise, proprietary technology, and intelligent application of data to deliver incredible results.

Over the past 16 years, we’ve developed some of North America’s largest e-commerce websites. Our unique expertise in this field has provided extensive insight into complex data algorithms, and everything that is needed to make the right information available to the right people, at the right time.

We've leveraged that inside knowledge to create a variety of B2B and B2C search and email campaigns, execute CRM solutions, and perform web analytics for small to large organizations in a wide range of industries, including telecommunications, retail, manufacturing, pharmaceutical, mining and exploration, entertainment and real estate.

Integrated Services

Our integrated marketing and technology solutions mean you can plan, execute, and measure your sales and marketing touchpoints with one vendor. Our solutions and expertise incorporate search engine marketing, including PPC and SEO; web development, maintenance and hosting; email marketing execution and list management; CRM solutions to manage relationships and close sales; and analytics to bring it all together to improve ROI.

Methodology

We achieve fast turnaround by employing a well-articulated project management methodology, where all projects go through a cyclical, four-phase process refined for optimal results: Discovery, Planning, Execution, and Management.

Results

Our proven methodologies combined with constantly evolving technology solutions deliver two things: new clients, and enhanced relationships with existing ones.

We can work with you to improve brand awareness and attract qualified traffic to your site, generating more profit with customized programs tailor-made for your business. Then, we can integrate your marketing programs to get the most from your database of happy clients, resulting in repeat sales and more referrals.

Leadership

Mike Lascut is Principal of Single Entry Point® Marketing. He leads the strategy and execution for all search, email and analytics projects. Mike's professional career spans over twenty years, including twelve years of intelligent search and email marketing and over a decade and half of software architecture and development.

Mike takes a logical and analytical approach to achieving all business objectives. Well versed in the differences between B2C and B2B audiences, Mike applies his knowledge of digital marketing, software architecture, information architecture, usability and web analytics in all the projects he undertakes.

Read Mike's full bio, and learn about his former roles as VP, Chief Application Architect in Rebellium, a leading digital marketing agency, and Chief Software Architect, Microsoft Solutions in Microforum - a pioneer in the e-commerce space.