Web Analytics FAQ
ANALYTICS HIGHLIGHTS
The largest Office Products supplier in Canada has benefited from our web analytics expertise. Contact us to learn what we can do for you.
Use knowledge to win.
- Wide-range expertise, from Omniture to Google
- Measuring multi-channel marketing campaigns
- Delivering actionable recommendations
- Serving large, medium and small businesses
- Cost-effective
REAL ESTATE
Cost-Per-Conversion Study.
Learn how we reduced the cost per conversion by 31% for a commercial real estate company.
The case study includes a cost-per-conversion chart segmented by channel and highlights the most effective tactics used in the campaign. .
We have made a significant investment in our online web presence. How can we make the most of our efforts?
You need to make the most of your web analytics package. We assume you already have one.
If you don't, make it a priority to invest in one that fits your requirements.
If you have one but you are just starting, take the time to devise a web analytics strategy which should include at
a minimum:
resources and stakeholders, tracking methodologies, goals definition, and
a reporting structure.
If you are well versed in web-analytics, than it may be a matter of
defining better key performance indicators and deriving more clear action plans
Should I use a free analytics program for my website?
Selecting your web analytics program depends on a variety
of factors, including business size and budgets. But
first, there are strategic considerations you need to
evaluate.
Contact us
with your web analytics requirements and we'll provide you
with further insight to help you making the appropriate
decision. This consultation will be provided at no cost to
you and with no strings attached
I was told by my web analytics vendor that tagging my pages is easy. I find tagging to be a time intensive process and requires a variety of expertise. What can I do to make things simpler?
Implementing a
web analytics program
is rarely a slam-dunk, especially if you are dealing
with a large number of pages, or complex website
architecture, or database-driven pages, or a content
management system, or a combination of the above.
Unfortunately, there is no easy answer nor a quick
fix. It requires a careful analysis of the marketing
objectives, familiarity with the web analytics
program, defining an implementation strategy,
coding, testing, and launching. If you are dealing
with a large website, we recommend assembling a team
with the following areas of expertise: marketing
stakeholder(s), software architect, programmer,
network engineer, and search a marketing consultant
We are using web analytics for 2 years now. However, I have a hard-time convincing our senior management about the value of our online investments
You probably need to define and measure better goals. It is a well-known challenge many marketers and companies are facing these days.
Today's web analytics tools provide a plethora of statistics and you may simply see symptoms of a "data rich, information poor" case.
We recommend sitting down with your marketing team and define new key performance indicators.
KPIs should align with your business goals and
should target the entire
customer cycle. Improved KPIs should have a positive impact on your company revenue.
See our
web
analytics service description for details on how
we can help
What digital channels can you measure?
While your ability to measure may be restricted by application architecture, security requirements, infrastructure limitations,
and privacy policies, most online marketing endeavours can be tracked and measured in detail.
The following are the digital channels that we have developed and measured over the years: websites, microsites, search engines, email,
e-Commerce, contests, wireless devices, and banner advertising