If you ran a nationwide Internet-based travel network, chances are you’d use pay-per-click (PPC) advertising as a part of your online travel marketing strategy. You’d likely have deep pockets, and bid aggressively against the other networks for top spot.

So if you're a travel agency selling to a local market, why compete against the giants? Travel marketing experts suggest you focus your pay-per-click efforts locally to achieve better results – more clicks, more leads, and more sales. Interested? Let’s get started.

What are My Goals?

Decide on your main objective from PPC advertising. Ultimately, you want to sell more, but does that actually mean you want more travelers to call you? Or visit your retail location? Or do you want them to make their booking directly on your website?...Sign in to read the full article.