If you ran a nationwide Internet-based travel
network, chances are you’d use pay-per-click (PPC) advertising as a part of your
online travel marketing strategy. You’d likely
have deep pockets, and bid aggressively against the other networks for top spot.
So if you're a travel agency selling to a local market, why compete against the
giants? Travel marketing experts suggest you focus your pay-per-click efforts locally
to achieve better results – more clicks, more leads, and more sales. Interested?
Let’s get started.
What are My Goals?
Decide on your main objective from PPC advertising. Ultimately, you want to sell
more, but does that actually mean you want more travelers to call you? Or visit
your retail location? Or do you want them to make their booking directly on your
website?...Sign in to read the full article.