Travel Marketing Training
What Are Your Travel Customers Searching For?
There are a number of techniques and tools available to
understand your customer's behaviour as it relates to search activity. Find
out what they are, use them in your Internal travel marketing mix, and realize better
ROI today.
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Travel Websites & Search
Travel websites are particularly reliant on Search Engines for visits. In June 2009,
Search Engines accounted for 48% of upstream visits to
Travel websites and 53% of
visits to the Travel subcategory, Destinations and Accommodations.
Data source: Hitwise, Canada Search Report
Cost Per Lead
Data source: Piper Jaffray & Co.
Search and Email are inexpensive, effective and highly measurable.
Train yourself to become a better travel marketer.
At Single Entry Point, we specialize in training programs specifically for the travel
and tourism industries. Whether you operate a hotel, cruise line, airline, travel
agency, tour company, or anything related to travel, our marketing training program
will navigate you toward success. Through our program, you'll learn:
- Advanced marketing techniques that you can immediately apply to your travel marketing
practice
- How to track, evaluate and optimize your cross-channel marketing campaigns, from
data collection to reporting to understanding what's working and what's not
- How to refine your travel marketing with
free articles from Single Entry Point focusing on search engine visibility, email segmentation,
lead generation, data hygiene, and more.
Why Search Engine Marketing?
- Search engines are the preferred method for researching and purchasing travel products and services
- Search is the second most popular activity on the Internet
- Search Marketing is inexpensive, effective and highly measurable
Why Email Marketing?
- Email is the fastest growing direct marketing channel
- Email marketing generated a ROI of $48.56 for every dollar spent in 2007 (DMA)
- Email Marketing is inexpensive, effective and highly measurable
Why Web Analytics?
- Web Analytics help you understand the "conversation" that takes place at your website
- Web Analytics help you understand how your online marketing efforts affect your
business
- Web analytics provide actionable marketing intelligence to maximize ROI
About Our Travel Marketing Training...
- Each training agenda is customized to your marketing objectives, team size, and
budgets
- Courses can be held either at your offices, or at our state-of-the-art training
facilities in downtown Toronto (Toronto Star building)
- Full day courses begin at 8:30 am and end at 5:00 pm. Breakfast and lunch are provided
Request a Call Back
or Call Toll-Free!
1-800-482-9793