Travel Marketing Training
Gain the unfair advantadgeTM
TICO, the regulatory body for the travel industry in Ontario, has benefited from
our SEM training expertise.
"Working with Single Entry Point has been an invaluable experience – from what they
bring to our digital marketing efforts and from an industry education perspective."
Contact us to learn what we can do for you.
Contact us today
Train yourself to become a better travel marketer.
At Single Entry Point®, we specialize in training programs specifically for the travel
and tourism industries. Whether you operate a hotel, cruise line, airline, travel
agency, tour company, or anything related to travel, our marketing training program
will navigate you toward success. Through our program, you'll learn:
- Advanced marketing techniques that you can immediately apply to your travel marketing
practice
- How to track, evaluate and optimize your cross-channel marketing campaigns, from
data collection to reporting to understanding what's working and what's not
- How to refine your travel marketing with
free articles from Single Entry Point focusing on search engine visibility,
email segmentation, lead generation, data hygiene, and more.
Why Search Engine Marketing?
- Search engines are the preferred method for researching and purchasing travel products
and services
- Search is the second most popular activity on the Internet
- Search Marketing is inexpensive, effective and highly measurable
Why Email Marketing?
- Email is the fastest growing direct marketing channel
- Email marketing generated a ROI of $48.56 for every dollar spent in 2007 (DMA)
- Email Marketing is inexpensive, effective and highly measurable
Why Web Analytics?
- Web Analytics help you understand the "conversation" that takes place at your website
- Web Analytics help you understand how your online marketing efforts affect your
business
- Web analytics provide actionable marketing intelligence to maximize ROI
About Our Travel Marketing Training...
- Each training agenda is customized to your marketing objectives, team size, and
budgets
- Courses can be held either at your offices, or at our state-of-the-art training
facilities in downtown Toronto (Toronto Star building)
- Full day courses begin at 8:30 am and end at 5:00 pm. Breakfast and lunch are provided