Search Engine Marketing Services from Single Entry Point Marketing

Online Travel Marketing Take a vacation from ineffective marketing.

Travel Marketing Training

Travel Industry Council of Ontario

Gain the unfair advantadgeTM

TICO, the regulatory body for the travel industry in Ontario, has benefited from our SEM training expertise.

"Working with Single Entry Point has been an invaluable experience – from what they bring to our digital marketing efforts and from an industry education perspective."

Contact us to learn what we can do for you.

Contact us today

Train yourself to become a better travel marketer.

At Single Entry Point®, we specialize in training programs specifically for the travel and tourism industries. Whether you operate a hotel, cruise line, airline, travel agency, tour company, or anything related to travel, our marketing training program will navigate you toward success. Through our program, you'll learn:

  • Advanced marketing techniques that you can immediately apply to your travel marketing practice
  • How to track, evaluate and optimize your cross-channel marketing campaigns, from data collection to reporting to understanding what's working and what's not
  • How to refine your travel marketing with free articles from Single Entry Point focusing on search engine visibility, email segmentation, lead generation, data hygiene, and more.

Why Search Engine Marketing?

  • Search engines are the preferred method for researching and purchasing travel products and services
  • Search is the second most popular activity on the Internet
  • Search Marketing is inexpensive, effective and highly measurable

Why Email Marketing?

  • Email is the fastest growing direct marketing channel
  • Email marketing generated a ROI of $48.56 for every dollar spent in 2007 (DMA)
  • Email Marketing is inexpensive, effective and highly measurable

Why Web Analytics?

  • Web Analytics help you understand the "conversation" that takes place at your website
  • Web Analytics help you understand how your online marketing efforts affect your business
  • Web analytics provide actionable marketing intelligence to maximize ROI

About Our Travel Marketing Training...

  • Each training agenda is customized to your marketing objectives, team size, and budgets
  • Courses can be held either at your offices, or at our state-of-the-art training facilities in downtown Toronto (Toronto Star building)
  • Full day courses begin at 8:30 am and end at 5:00 pm. Breakfast and lunch are provided