In the competitive retail travel landscape, setting your agency apart requires a customer-centric approach and unique service offerings. Travel agency marketing starts with a sound strategy, and customer retention tops the list of objectives.

Even if you haven't calculated your cost of acquiring a new customer versus selling to an existing one, I can almost guarantee it costs far less to go with option number two.

Leveraging existing relationships will give your a better ROI on your online travel marketing investment. Since permission-based email marketing is still one of the most cost effective marketing vehicles, use it as you do when you provide travel service - on an individual, personalized basis.

Remember - new customers, unless they have never travelled before, were once someone else’s. The key to keeping business up and costs down is to retain as much of your customer base as possible, protecting them from discounters and your competitors.

Convinced? Let’s get started.

Mind Your Email List

First, evaluate your database. How many email addresses do you have? Do those records have names and addresses attached to them? What about...Sign in to read the full article.