Search Engine Marketing FAQ
SEARCH HIGHLIGHTS
The largest Office Products supplier in Canada has benefited from our SEM expertise. Contact us to learn what we can do for you.
Better search engine marketing awaits.
- Providing search marketing solutions since 1996
- Specializing in e-Commerce and CMS driven sites
- Serving large, medium and small businesses
- Thriving in highly competitive markets Cost-effective
Search Marketing Training
SEO & PPC Training Classes.
Held at your place of work, or our training facilities in downtown Toronto, or via web conference.
Give your employees the insight they need to become in-house Search Engine Marketing Experts through our customizable training sessions.
Why should we care about SEO or PPC?
Much can be written about SEO and PPC and why you should dedicate significant marketing budgets and efforts to these tactics.
Read our brief examination titled Cost-Effective Organic SEO and Pay-Per-Click and get two charts from Cornell University and Piper Jaffray & Co.,
illustrating the importance of search engine rankings and the cost-effectiveness of the search channel.
Does Single Entry Point advertise in Social Networks?
Single Entry Point targets Social Networks as part of our strategic focus on the Search and Email media channels.
Typically, we will participate in client's overall social strategy and execute Social-targeted
search engine marketing campaigns
and Social-integrated email marketing campaigns.
Contact us to learn how using a targeted and integrated strategy in the social media space can help you cross boundaries and gain you the unfair advantage.
Will Single Entry Point guarantee a top position in organic search engine results?
Our objective with any SEO project is to
improve your website's visibility in search engines
in the context dictated by your business requirements.
While we cannot guarantee top positions, we always achieve agreed-upon SEO objectives.
To achieve and maintain top positions in competitive markets, a website must become an authority in the field.
To become one it requires a good SEO foundation, continuous
optimization efforts, fresh and relevant content, and a great deal of visibility in
related websites.
Our deliverables will provide you with an excellent SEO foundation as well as expert
SEO consultation to help you achieving your goal.
Today, search engines put more weight on personalization than ever. Personalization means serving individual results to searchers skewed to their past activity, location and other factors. This makes rankings a non-reliable mechanism to gauge SEO performance. We advise all our clients and prospects to start measuring and optimizing performance based on conversions and traffic quality.
One should be wary of companies or individuals that guarantee top positions in organic results. Employing spam techniques will only get your website banned from indexes. In those cases, it may take a full year to get back your original rankings. Read Single Entry Point's SEO Guarantee.
Today, search engines put more weight on personalization than ever. Personalization means serving individual results to searchers skewed to their past activity, location and other factors. This makes rankings a non-reliable mechanism to gauge SEO performance. We advise all our clients and prospects to start measuring and optimizing performance based on conversions and traffic quality.
One should be wary of companies or individuals that guarantee top positions in organic results. Employing spam techniques will only get your website banned from indexes. In those cases, it may take a full year to get back your original rankings. Read Single Entry Point's SEO Guarantee.
I started creating my own Google AdWords account and started bidding on my own. But after so many days and so many keywords added, I still cannot get proper clicks. And the ones I got didn’t do anything for me
We get this question a lot.
Google does a great job of making it sound easy to run your own PPC campaign
but the reality is that PPC is more of a science than a do it yourself project (unless you know the ins and outs of PPC marketing).
To get results requires a great deal of expertise, effort, and time. And, as your market becomes more competitive, so your need for expertise and effort will increase. Note that we've left out "the need for increased budgets". You need expertise that straddles more than one area of specialization, such as marketing, analytics and technology. Companies, small to large, immediately realize they either need in-house PPC expertise, or to outsource to a team of PPC experts. We are here to help and we will be happy to answer any PPC questions you might have.
To get results requires a great deal of expertise, effort, and time. And, as your market becomes more competitive, so your need for expertise and effort will increase. Note that we've left out "the need for increased budgets". You need expertise that straddles more than one area of specialization, such as marketing, analytics and technology. Companies, small to large, immediately realize they either need in-house PPC expertise, or to outsource to a team of PPC experts. We are here to help and we will be happy to answer any PPC questions you might have.
I already have an established PPC account and I'm not achieving my financial objectives
This is a question that requires a better response, but in a nutshell, you need to first identify bottlenecks
and areas for improvement. Secondly, you need to start testing and optimizing
constantly to reach and exceed your financial objectives. Please note we can intervene at any stage
of your pay-per-click strategy and help you make the most of it. We work closely with you to understand your financial goals,
identify such bottlenecks and pave the way to a more profitable future for your company
I prefer establishing an internal team of search engine marketing experts
The
In-House SEM training program provides all the insights you
need to establish a team of search engine marketing
experts and get a successful search marketing campaign
off the ground
I need help with my keyword research
Proper keyword research is critical to the success
of a pay-per-click campaign. We run comprehensive
keyword analysis and research for all of our clients.
Our keyword methodology takes in consideration over 35
relevancy signals throughout a variety of sources - all
designed to yield a high ROI.
Contact us for more information
My website is now banned from the search engine index. What should I do?
You need to contact us as soon as possible. As we identify the reasons why your site is penalized we
can immediately take the necessary steps to get you back
into the game. Furthermore, we will help you design and
execute on a long-term and sustainable SEO strategy
I have good rankings for some of my keywords but currently I'm looking to migrate the website to a content management system (CMS). Will I loose the existing traffic?
Done right, a website migration to a database-driven
content management system can successfully maintain the
existing search engine traffic levels or have only a
short-term, minimal impact. Done wrong, the migration
can kill your existing traffic and prove even more
devastating in the long-term. Single Entry Point®
Marketing specializes in architecting large, CMS-driven
websites, from medium size websites - thousands of
pages, to large, enterprise-level websites - tens of
thousands of pages or even in the hundreds of thousands.
Contact us for a
cost-effective migration solution
My clients are asking for search engine marketing services including SEO and PPC. I'm evaluating my options, either hiring SEM consultants or outsourcing to a SEM agency. What's best for me?
We will be glad to help either way. Your clients are
on the right track when inquiring about Search Engine
Marketing. Search may already be the number one user
activity on the web (email was still #1 activity in 2007
with search in close second). It's cost-effective,
highly measurable and when done right, can be highly
targeted. You can either take advantage of our
White-Label program
or
hire us to
train your team of consultants
We spend a great deal of time gaining inbound links and PageRank. In some cases, it seems our efforts actually damaged our natural search engine traffic. Why is that?
Without a proper analysis of your situation is hard to say if Google penalizes your efforts
and thus negatively impacting your traffic. It is
important to note that links should be obtained
naturally. Over the past years, Google's detection
algorithms for spam-type inbound linking improved
significantly. Sadly, lots of SEOs are advocating
techniques that are walking clients on the edge of the
chasm. Even at well known conferences, some of the promoted techniques
by SEOs may very
well be interpreted as spam by search engines. We advise
our prospects to be ethical in their efforts and employ
only best practices when optimizing their sites. Falling into the spam
category may destroy your traffic and recovery is far
from easy.