SEO & PPC Services
Gain the unfair advantageTM
TICO, the regulatory body for the travel industry in Ontario, has benefited from
our SEO & PPC expertise.
"Working with Single Entry Point has been an invaluable experience – from what they
bring to our digital marketing efforts and from an industry education perspective."
Contact us to learn what we can do for you.
Contact us today
Pay-Per-Click (PPC) Advertising
- Professional account management, with strategic focus on Google and Microsoft
- Time sensitive, niche-targeted, geo-targeted, demographic-targeted,
social-targeted, and multi-lingual campaigns
- Performance analysis and reporting crafted to your business objectives
- PPC Training
Search Engine Optimization (SEO)
- Ethical website optimization for:
- Website launch
- Website re-design
- Future scalability and unexpected growth
- CMS-driven websites (content management systems)
- Large online product catalogs
- eCommerce enabled websites
- Multi-channel optimization
- Mobile SEO - website optimization for small devices
- Paid inclusion management
- Online press release optimization
- Performance analysis and reporting crafted to your business objectives
- SEO Training
Campaign Setup & Planning
- Budget planning and allocation
- Alignment and prioritization with company-wide online/offline marketing efforts
- B2C and B2B target audience differentiation
- Competitive analysis
- Online visibility assessment
- Online reputation assessment
- Website content analysis and taxonomy development
- Technical analysis
- Comprehensive keyword research and analysis
- Website/landing pages preparation & development
- Web analytics integration
- Creative, copywriting and translations
User Experience Optimization
- Information architecture to help users finding their way and enable efficient search
engine indexing
- Content optimization to increase relevancy
- Interface design to anticipate and satisfy users' needs
- Conversion optimization to maximize ROI
- Cross-sell / Up-sell optimization to boost sales