Methodology
Single Entry Point® Marketing uses a four-phase,
iterative and incremental process to drive your project to its successful
completion. Each phase uses internal and external checkpoints (Milestones) to guide
the development process. This allows us for significant task overlap, thus achieving
a fast turnaround and optimized results.
Discovery
We start by conducting an initial assessment of your business requirements. In this
phase, we engage key stakeholders to determine the project scope and direction.
The Discovery phase may consist of multiple meetings with your team to gain a better
understanding of your current online and offline marketing initiatives.
Armed with this information, we will provide you with a high-level budget and timetable.
We are now ready to move into the Planning phase of the project.
Planning
The Planning phase determines the scope of work and outlines the actions Single
Entry Point® will undertake. Goals and objectives, resource requirements, tasks
and responsibilities, prioritization, key performance indicators, risk assessment,
project timelines and milestones, all are synthesized into the Action Plan/Functional Requirements
document, which will serve as a clear and actionable road map to both end users
and development team.
Execution
As we move into production, progress details are constantly provided as the campaign
unfolds, ensuring plenty of opportunities for your input. In this phase, the Single
Entry Point® team develops, deploys and implements the marketing, creative
and functional requirements specified in the Action Plan. In preparation for the
next phase, we assess and verify that support plans and management procedures are
in place. At this stage, all new requirements are noted and deferred to the next
release. Alterations to the initial specifications are analyzed for feasibility
and the impact on on the agreed timelines and budgets is quantified and presented
for your review.
Management
In this phase, the Single Entry Point® team focuses on running and refining
the solution. We report on our management efforts on a monthly basis, via
customized marketing reports. We conduct regular reviews on strategy and quality
with your team and we are answering any questions you might have.