Methodology
Single Entry Point® Marketing uses a four-phase, iterative and incremental process to drive your project to its successful completion. Each phase uses internal and external checkpoints (Milestones) to guide the development process. This allows us for significant task overlap, thus achieving a fast turnaround and optimized results.
Discovery
We start by conducting an initial assessment of your business
requirements. In this phase, we engage key stakeholders to
determine the project scope and direction. The Discovery phase
may consist of multiple meetings with your team to gain a better
understanding of your current online and offline marketing
initiatives. Armed with this information, we will provide you
with a high-level budget and timetable. We are now ready to
move into the Planning phase of the project.
Planning
The Planning phase determines the scope of work and outlines the
actions Single Entry Point® will undertake. Goals and objectives,
resource requirements, tasks and responsibilities,
prioritization, key performance indicators, risk assessment, project
timelines and milestones, all are synthesized into the
Action Plan document, which will serve as a clear and actionable
road map to both end users and development team.
Execution
As we move into production, progress details are constantly
provided as the campaign unfolds, ensuring plenty of opportunities for your input. In this phase, the Single Entry Point® team
develops, deploys and implements the marketing, creative and
functional requirements specified in the Action Plan. In
preparation for the next phase, we assess and verify that
support plans and management procedures are in place. At this
stage, all new requirements are noted and deferred to the next
release. Alterations to the initial specifications are analyzed
for feasibility and the impact on on the agreed timelines and
budgets is quantified and presented for your review.
Management
In this phase, the Single Entry Point® team focuses on running and
refining the solution. We report on our management efforts on a
monthly basis, via customized marketing reports. We conduct
regular reviews on strategy and quality with your team and we
are answering any questions you might have.