Integrated Marketing & Technology Solutions

Marketing Seminars Arm your company with web intelligence.

Don't Just Get Visitors... Get qualified visitors!
'Driving Traffic To Your Website'
Learn how to get qualified traffic to your door using SEO and PPC
A Single Entry Point® seminar with Mike Lascut.
Single Entry Point<sup>®</sup> instructor and search engine marketing expert Mike Lascut
Single Entry Point® instructor and Search Engine Marketing expert Mike Lascut - read more
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Search Engine Marketing is a form of Internet marketing that aims to promote your website by increasing its visibility in search engines - typically via SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. By achieving better visibility you increase the volume and quality of traffic to your website.

Why SEO is Important to Your Business

The primary goal of organic (non-paid) SEO is to increase the ranking of your website for specific key phrases in the search engine result pages. The more relevant your website is to its audience, the higher your website will rank organically.

According to a variety of studies, there is a direct relation between the amount of attention a link receives and its rank in the results. In short, the higher you will rank, the more traffic - and leads - you will attract.

Why PPC is Important to Your Business

The main objective of pay-per-click (PPC) is to acquire new customers from keyword-triggered advertisements, which are displayed on search engine results pages. Through keyword selection and relevant ad copy you capture searchers at different stages of the buying cycle.

And, with complete control over your daily spend and with a multitude of tools designed to improve your ROI, you have at your fingertips a very powerful and cost-effective lead generation tool.
According to Piper Jaffray, the cost-per-lead from search engines is $0.45 - the lowest across various direct marketing methods, while leads acquired from direct mail cost $9.94.

Upon Completion of the Seminar, You'll Know

  • How to get qualified traffic to your door
  • How to use a blend of organic and paid search marketing to stand out from the crowd
  • How to optimize your participation in social networks to drive additional traffic
  • How to identify and measure your organic and paid traffic
  • What works and what doesn’t...and what you should avoid at all costs to ensure a steady stream of high-quality traffic
Search Engine Marketing will lead the interactive spend across the industries, accounting for 59% of the overall interactive pie, according to the Forrester’s US Interactive Marketing Forecast, 2009 To 2014.

Where

On-site, at your premises (most cost-effective)
We can bring our LCD projector and screen if required. A high-speed Internet connection is recommended.
Our training facility (For larger groups only)
Located at our state-of-the-art training facility in downtown Toronto, at 1 Yonge Street in the Toronto Star building.
Online
The seminar is delivered entirely over the Internet. All you need is a phone, a PC, and an Internet browser. A high-speed connection is recommended.

When

Please contact us to schedule.

Cost

$595, for 2 people
  • Additional travel costs will apply if you are located outside of the Greater Toronto Area.
  • Groups: seminar costs depend upon the number of participants - contact us for group pricing.
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