Program Description
Arm your company with web intelligence.
Give your employees the insight they need to become in-house search, email and analytic
experts through our customizable training sessions.
Need in-house expertise? Request quote.
Single Entry Point offers training opportunities to companies that are seeking to
better understand the world of search engine marketing, email marketing and web
analytics – and ultimately become in-house experts.
Our training packages allow key players in your organization to soak up our decade
and a half of search engine marketing and email marketing experience.
If you'd rather build internal expertise than outsource to an agency, the In-House
Training Program is for you. It is cost-effective and customized to your unique
business requirements.
Training Locations
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AT CLIENT PREMISES
We can bring our LCD projector and screen. A high-speed Internet connection is recommended.
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AT OUR TRAINING FACILITIES
Located in downtown Toronto at 1 Yonge Street in the Toronto Star building.
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WEB CONFERENCING
All you need is a phone, a PC, and an Internet browser. A high-speed connection
is recommended.
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Search Engine Marketing Training
First, we take the time to learn about your business objectives and training requirements.
We then provide you with a detailed training schedule and agenda. If necessary,
we provide team recommendations, from structure to required skills.
We provide customized search marketing training
for all aspects of SEO (Search Engine Optimization) and PPC Advertising (Pay-Per-Click)
for all levels, from juniors to intermediate to advanced.
Training will include a copy of all presentation materials and at the end of the
program we are available for further consulting as needed.
SEM Training Courses | SEM Training Quote
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SEM Training Brochure (PDF)
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Email Marketing Training
It begins with a thorough understanding of your business objective and training
requirements for email marketing. We then follow
that up with a specific training schedule and agenda. Areas of training may include
everything from deliverability best practices and copywriting to more complex aspects
such as information architecture and optimizing
the user experience.
Training will include a copy of all presentation materials and at the end of the
program we are available for further consulting as needed.
Web Analytics Training
We provide customized web analytics training by
first learning about your training requirements and business objective. Depending
on the analytics program in discussion, areas of training may include everything
from visitor segmentation and measuring website popularity to more advanced aspects
such as analyzing customer life cycle and customer lifetime value.
Training will include a copy of all presentation materials and at the end of the
program we are available for further consulting as needed.
Request Quote