Inhouse training program

In-House Training for Companies Arm your company with web intelligence.

Program Description

Arm your company with web intelligence.

Give your employees the insight they need to become in-house search, email and analytic experts through our customizable training sessions.

Need in-house expertise? Request quote.

Single Entry Point offers training opportunities to companies that are seeking to better understand the world of search engine marketing, email marketing and web analytics – and ultimately become in-house experts.

Our training packages allow key players in your organization to soak up our decade and a half of search engine marketing and email marketing experience.

If you'd rather build internal expertise than outsource to an agency, the In-House Training Program is for you. It is cost-effective and customized to your unique business requirements.

Training Locations

AT CLIENT PREMISES
We can bring our LCD projector and screen. A high-speed Internet connection is recommended.
AT OUR TRAINING FACILITIES
Located in downtown Toronto at 1 Yonge Street in the Toronto Star building.
WEB CONFERENCING
All you need is a phone, a PC, and an Internet browser. A high-speed connection is recommended.

Search Engine Marketing Training

First, we take the time to learn about your business objectives and training requirements. We then provide you with a detailed training schedule and agenda. If necessary, we provide team recommendations, from structure to required skills.

We provide customized search marketing training for all aspects of SEO (Search Engine Optimization) and PPC Advertising (Pay-Per-Click) for all levels, from juniors to intermediate to advanced.

Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed.

SEM Training Courses | SEM Training Quote
Search Engine Marketing Training
SEM Training Brochure (PDF)

Email Marketing Training

It begins with a thorough understanding of your business objective and training requirements for email marketing. We then follow that up with a specific training schedule and agenda. Areas of training may include everything from deliverability best practices and copywriting to more complex aspects such as information architecture and optimizing the user experience.

Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed.

Web Analytics Training

We provide customized web analytics training by first learning about your training requirements and business objective. Depending on the analytics program in discussion, areas of training may include everything from visitor segmentation and measuring website popularity to more advanced aspects such as analyzing customer life cycle and customer lifetime value.

Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed.

Request Quote