Program Description
Single Entry Point offers training opportunities to companies that are seeking to better understand the world of search engine marketing, email marketing and web analytics – and ultimately become in-house experts.
Our training packages allow key players in your organization to soak up our decade and a half of search engine marketing and email marketing experience.
If you'd rather build internal expertise than outsource to an agency, the In-House Training Program is for you. It is cost-effective and customized to your unique business requirements.
Training Locations:IN-HOUSE AT CLIENT PREMISES
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OUR TRAINING FACILITIES
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WEB CONFERENCING
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Search Engine Marketing Training
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First, we take the time to learn about your
business objectives and training requirements. We then provide
you with a detailed training schedule and agenda. If necessary,
we provide team recommendations, from structure to required
skills.
We provide customized search marketing training for all aspects of SEO (Search Engine Optimization) and PPC Advertising (Pay-Per-Click) for all levels, from juniors to intermediate to advanced. Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed. SEM Training Courses | SEM Training Quote |
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 SEM Training Brochure (PDF) |
Email Marketing Training
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It begins with a thorough understanding of your business objective and training requirements for
email marketing.
We then follow that up with
a specific training schedule and agenda. Areas of training may
include everything from deliverability best practices and
copywriting to more complex aspects such as information
architecture and
optimizing the user experience.
Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed. |
Web Analytics Training
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We provide customized
web analytics training by first learning
about your training requirements and business objective.
Depending on the analytics program in discussion, areas of
training may include everything from visitor segmentation and
measuring website popularity to more advanced aspects such as
analyzing customer life cycle and customer lifetime value.
Training will include a copy of all presentation materials and at the end of the program we are available for further consulting as needed. |