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US online marketing
will ramp to $61 billion
by 2012
Forrester Research
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In-House
Training for Companies
Arm your company with web intelligence.
Program Description
Single Entry Point offers training opportunities to companies
that are seeking to better understand the world of search engine
marketing, email marketing and web analytics – and ultimately
become in-house experts.
Our training packages allow key players in your organization to
soak up our decade and a half of search engine marketing and
email marketing experience.
If you'd rather build internal expertise than outsource to an
agency, the In-House Training Program is for you. It is
cost-effective and customized to your unique business
requirements.
 Training Locations:
| In-house at
Client Premises
We can bring our LCD projector and screen. A high-speed Internet
connection is recommended.
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Our
Training Facilities
Located in downtown Toronto at 1 Yonge Street in the Toronto Star building.
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Web
Conferencing
All you need is a phone, a PC, and an Internet
browser. A high-speed connection is recommended. |
Search Engine Marketing Training
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First, we take the time to learn about your
business objectives and training requirements. We then provide
you with a detailed training schedule and agenda. If necessary,
we provide team recommendations, from structure to required
skills.
We provide customized search marketing training for all
aspects of SEO (Search Engine Optimization) and PPC Advertising
(Pay-Per-Click) for all levels, from juniors to intermediate to
advanced. Training will include a copy of all
presentation materials and at the end
of the program we are available for further consulting as needed.
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More Information |
Email Marketing Training
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It begins with a thorough understanding of your business objective and training requirements for email marketing.
We then follow that up with
a specific training schedule and agenda. Areas of training may
include everything from deliverability best practices and
copywriting to more complex aspects such as information
architecture and optimizing the user experience. Training will
include a copy of all presentation materials and at the end of the program we are
available for further consulting as needed.
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More Information |
Web Analytics Training
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We provide customized web analytics training by first learning
about your training requirements and business objective.
Depending on the analytics program in discussion, areas of
training may include everything from visitor segmentation and
measuring website popularity to more advanced aspects such as
analyzing customer life cycle and customer lifetime value.
Training will include a copy of all presentation
materials and at the end of the
program we are available for further consulting as needed.
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More Information |
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Questions?
Email
Phone: 416.482.9990
Fax: 416.482.9333
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