Email Marketing FAQ
Reach them in their inbox.
ASL Print FX has benefited from our email marketing technology and expertise. Contact
us to learn what we can do for you.
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What is the difference between branded vs non-branded email marketing?
Branded Email Marketing refers to the set-up where all aspects of an email
communication, including all email headers, embedded URLs and all web-based interfaces
that a recipient will interact with, are branded with your company name.
Non-Branded
Email Marketing is the set-up provided by most email marketing agencies
in which all email communication characteristics are branded either with the agency
name or with some meaningless domain names. In the worst case scenario, your domain
name is "faked" and thus most likely set to trigger spam filters. In today's competitive
market conditions, businesses, regardless of their size, cannot afford to send non-branded
email communications.
Branded email marketing
allows your business to stand out from the crowd and maximize your email marketing
revenues.
How is Single Entry Point supporting Mobile Email Marketing?
We approach
Mobile Email Marketing from
two angles: technology and best practices.
Based on our analysis over the years of mobile devices capabilities in rendering
HTML, we've developed advanced technology to enable our clients to target both desktop
and mobile users. And, our end-to-end business model enables us to apply a wealth
of best practices throughout the stages of the email communication, from planning
and creation, to broadcast and tracking, to analysis and reporting. Our Mobile Email
Marketing (MEM) strategy is described in more detail
here.
Does Single Entry Point uses email for Social Marketing?
Single Entry Point targets Social Networks as part of our strategic focus on the
Email and Search media channels. Typically, we will participate in client's overall
social strategy and execute
Social-integrated email marketing campaigns and
Social-targeted search engine marketing campaigns.
Contact us to learn how using an
integrated and targeted
strategy in the social media space can help you cross boundaries and gain you the
unfair advantage.
Should we use a third-party email list in our email marketing campaign?
We advise our clients to stop using third-party email lists and start building
their own.
The reason is that you'll very rarely find a clean list. And, based on our own
experience over the past 10 years, the open rate is low and the conversion rate
is even lower - even in the B2B space. This being said, there are few email list
companies that go through extreme efforts to grow and clean their lists. Before
buying, ensure you are getting quality. Furthermore, ensure you are complying with
anti-spam laws and fulfill unsubscribe requests promptly and accurately. A better
approach - in our opinion - is to grow your own email list. Your message will reach
prospects that are more likely to convert into customers than any other third-party
list out there.
I need to test my email to a small selection of recipients
We can test your email communication against a randomly selected subset of recipients
or you can indicate the exact list. If you are running email campaigns consisting
of large lists, a random selection may make more sense. If you are running a business-to-business
campaign, or have particular requirements for targeting and studying their behavioural
response, an exact list of email addresses may make more sense
Should we use a cookie-cutter, pre-designed template?
We advise our clients to stop using pre-designed email templates and start
using email designs that are custom made to your requirements. Custom designed email
templates should not cost an arm and a leg, and should provide you with the professional
look your unique brand requires. Make your email communication stand out from the
crowd with quality design and effective layouts
We are a large company with business units throughout Canada and US and we have
issues synchronizing unsubscribe requests between lists. Each business unit sends
email promotions to its own permission-based list. Since lists share many email
addresses, unsubscribing requests are not properly fulfilled
This scenario requires a strict subscribe and unsubscribe methodology, implemented
company wide. It also requires more sophisticated email marketing technology. It
may also require more granular user data. Single Entry Point
® Email
Marketing technology supports multi-department subscribe and unsubscribe policies,
including integration capabilities with external backend systems - if further processing
of data is needed. Depending on the control we have on the data, we offer this feature
through a series of automated auditing and synchronizing procedures and external
querying of our data stores through secure, SOAP-based protocols. The procedures
can be controlled through a customizable workflow, including the availability of
human intervention for complex cases.
Contact us for
more information
I have problems maintaining my list clean. When I started, my list was clean but
over time I ended up with duplicates and a lot of email addresses trigger errors
Your email marketing technology should provide data hygiene capabilities. As lists
grow, so do errors due to misspellings or wrong email syntax. Our email marketing
service ensures you use a clean list each time you run an email marketing campaign.
Our data hygiene procedures are automated and are executed before and after each
campaign. We run a multi-layered cleansing process that eliminates misspelled emails,
emails with wrong syntaxes, or duplicate emails. In addition, we run DNS verifications
on each address and deploy a comprehensive, real-time bounce management process.
Last but not least, we provide an auditing schedule based on human intervention,
where needed. A note of caution: a dirty list will provoke internet service providers
to blacklist
We manage a B2B email newsletter and are not satisfied with the level of response
we get from our list
Without a detailed analysis of your current efforts it is hard to pinpoint the nature
of the problem. However, some of the solutions we have provided in business-to-business
deployments and showed a positive impact on recipient response were: improved relevancy
in each email communication and changes in the frequency of communications. You
may increase relevancy by segmenting data and targeting users based on their preferences.
You increase response levels by ensuring you are not overusing the email channel,
either by changing the frequency of your communication or changing the day and the
time of the broadcasts. Regardless of your approach, you should test, test and then
test again