Email Marketing Services
EMAIL HIGHLIGHTS
The largest TELCO companies in Canada have benefited from our email marketing technology and expertise. Contact us to learn what we can do for you.
Hammer home your core messages.
- Fully branded email marketing
- Fully managed with high availability hosting
- Enterprise-ready
- Highly secure with dedicated database support
- Cost-effective, available to companies of all sizes
Strategy & Tactical Planning
- Tactical implementations for customer acquisition and retention
- Map objectives and define key performance indicators
- B2C and B2B target audience differentiation
- Branding and cross-channel alignment
- Existing Email Program Evaluation
- Email marketing optimization - from capture to conversion
- Social Media integration
List Management
- Data management and hygiene
- Multi-department policies for the enterprise
- Segmentation and enrichment
- Management and hosting
REAL-TIME REPORTS
Campaign Preparation & Execution
- Infrastructure and campaign configurations
- Unique sending domain
- Dedicated or shared IP address
- Dedicated database
- Creative, design, copywriting, translations
- Website/landing pages preparation & development
- Personalization
- Email analysis for deliverability
- Pre-campaign tests
- Email broadcasts & tracking
- Post-campaign data management
- Automated inbound traffic auditing
- Branded Tell-a-friend
Reporting & Results Analysis
- Real-time reporting
- Basic set of reports:
- Multi-message analysis
- Bi-lingual (English and French)
- Delivery reports: sent, delivered, bounce
- User reports: subscribers, opt-outs
- Behaviour reports: Open, click-through
- Geo location reports: Open and click-through
- Custom reports
Advanced Customizations
- Inbound/Outbound data processing and transformation
- Behavioural workflows
- Backend integrations
- Technical consulting
User Experience Optimization
- Personalized communications to maintain brand longevity
- Email facilities to empower users
- Information architecture to increase recipient engagement
- Conversion optimization to maximize ROI
- Cross-sell / Up-sell optimization to boost sales