The beauty of pay-per-click advertising is that you can dedicate as little, or as much, time and money to it as you wish. Even better, just increasing the time part of the equation can quickly improve results.
If you’re a hands-on type, here are four great ideas to apply now.
1. Test match types – they are likely to have very distinctive conversion rates, and broader matches are a great way to discover long-tail keywords you can add to your campaigns.
2. Split your campaigns into tightly focused ad groups. Test, then split again based on keyword performance. You’ll see improved performance each time your keywords and landing pages become tighter with your ads.
3. Skeptical of content advertising? Test placements, if you’re not doing so already. Ads on niche websites relevant to your product will convert better than the generic content network.
4. Add to your list of negative keywords, to filter out irrelevant traffic. Use your web analytics reports for ideas - you’re bound to see unsuitable keywords listed there. This list can and should be as long as you like!
For even better performance, get these key tips on landing page optimization.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 