A heck of a lot of time and energy goes into each of your email marketing campaigns.
You set objectives, write copy, develop creative, create landing pages, test subject lines, segment contact lists, and decide what delivery time is best.
Is your website supporting these efforts as best it can?
Whether your goal is newsletter sign-ups, quote requests, referrals, or purchases, there are unfortunately countless ways for this process to fail, and for visitors to abandon your site.
For many of us, email marketing is still a major source of revenue, so keeping your email subscribers engaged and active is critical.
In this article, learn how to use simple tracking parameters to get inside the heads of your email subscribers when they are on your site - information that can ultimately improve your conversion rates dramatically.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 