The Single Entry Point Blog

Tuning your marketing to perform.

Stop Worrying About SEO

You run a small or medium business. Maybe you sell eBooks. Or monthly cheese subscriptions (yum!). Or personal training. You understand your industry, your customers, your pricing. You’re an expert.

You also have a website, which you want to use to promote your business. You want to be found on Google and other search platforms, which is possibly the reason you are reading this blog. But staying up to date with search engine optimization seems impossible.

One article tells you to pursue links; another tells you links are dead. One site says to focus on Google Places; another on Yelp reviews. Your web designer might suggest you to build a separate mobile site. Your cousin’s boyfriend says, no, no – you need responsive design.

Who’s right? Who cares! You just want your website to look good, and grow your business. Reputable firms and agencies that offer digital marketing services – such as SEO, online advertising, and email marketing – are experts in their field too. They toil on the information superhighway daily, helping businesses get found online, and converting those visitors to customers.

Emails that show up in your spam folder promising you’ll have the number one rank in Google in just two weeks are just that – spam. Professional marketers would never solicit business this way, or suggest you do the same.

Single Entry Point Marketing has developed some of North America’s largest e-commerce websites – for over 16 years. A unique blend of expertise, proprietary technology, and intelligent application of data deliver incredible results – simply, they make the right information available to the right people, at the right time.

So, don’t stay up at night worrying about SEO. Just get ready for more customers, increased revenue, and a better ROI.

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About Kristina Smith

Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 12 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time channeling her inner chef in the kitchen. Contact Kristina via email at kristina.smith@singleentrypoint.com.
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