A while ago we have asked a few business owners to identify the challenges they face in search engine marketing. While the results have shown the majority are struggling with more than just one challenge, many pointed at “Achieving high rankings for competitive keywords” as being the most difficult.
No surprise there. Half of the calls we receive from marketers and business owners talk about their need to attain high rankings and ask for an SEO guarantee. As we promptly respond to their inquiries, we always take the time to explain the dependencies SEO consultants have when working towards those slippery search engine rankings, especially if the consultant is just one piece of the entire puzzle. We also propose an attitude shift - we suggest that businesses focus on conversions and traffic quality rather than just rankings.
Some respond well to our efforts and end up with a better understanding of how search engines operate and a more realistic perspective on how to approach an SEO campaign. Others disagree and continue to look for that company that will provide them with the magic button to high rankings.
Today we answer the question: Will Single Entry Point guarantee a top position in organic search engine results? and provide you with five things you need to know to avoid penalties.
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Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the 