Optimizing for search is a never-ending process, and no one has to work harder than the travel and hospitably marketer, fighting for position in a highly competitive market. It’s a tough niche, but here are three quick SEO wins you can implement right away.
Image SEO
Travellers searching for a place to stay or a destination to visit are after images, so if you’re not already doing so, start tagging images as a key component of your travel SEO campaigns. It’s often easier to get ranked in Google’s Image Search - plus results now show up on the main search page, usually above the fold.
Video SEO
As video becomes more popular, so too do video results in search. Like image SEO, it’s still easy to rank well simply because many companies aren’t here yet. Add your videos to YouTube and optimize with keywords for search, and you’re likely to rank well in Google’s blended search results.
News SEO
More and more often, travel plans are being made at the last minute. Browsing news and current events can often bring about inspiration, so be sure to publish newsworthy content around major events and dates and it’s likely you’ll turn up in the Google’s news search results, a great source for boosting quality traffic to your site.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 
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