The Single Entry Point Blog

Tuning your marketing to perform.

Stop Worrying About SEO

You run a small or medium business. Maybe you sell eBooks. Or monthly cheese subscriptions (yum!). Or personal training. You understand your industry, your customers, your pricing. You’re an expert.

You also have a website, which you want to use to promote your business. You want to be found on Google and other search platforms, which is possibly the reason you are reading this blog. But staying up to date with search engine optimization seems impossible.

One article tells you to pursue links; another tells you links are dead. One site says to focus on Google Places; another on Yelp reviews. Your web designer might suggest you to build a separate mobile site. Your cousin’s boyfriend says, no, no – you need responsive design.

Who’s right? Who cares! You just want your website to look good, and grow your business. Reputable firms and agencies that offer digital marketing services – such as SEO, online advertising, and email marketing – are experts in their field too. They toil on the information superhighway daily, helping businesses get found online, and converting those visitors to customers.

Emails that show up in your spam folder promising you’ll have the number one rank in Google in just two weeks are just that – spam. Professional marketers would never solicit business this way, or suggest you do the same.

Single Entry Point Marketing has developed some of North America’s largest e-commerce websites – for over 16 years. A unique blend of expertise, proprietary technology, and intelligent application of data deliver incredible results – simply, they make the right information available to the right people, at the right time.

So, don’t stay up at night worrying about SEO. Just get ready for more customers, increased revenue, and a better ROI.

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Blogging? Go Easy on Those Tags

Whether you blog for your company or are trying to go pro with your recipes, a crucial component for any blogger is increasing visitors reading the posts.

The way to do this is through a content that capitalizes that on what people are searching for – and ranking well in search engines when they do.

To this end, you are probably doing some wonderful Search Engine Optimization (SEO) activities like tagging, and didn’t even know you were making a key mistake.

It’s a good idea to tag your blog posts for relevancy, so search engines and readers can find your content. But often, bloggers are using way too many tags.

One problem with over-tagging is that each tag gets it’s own URL, and if you’ve only used that tag once or twice, it appears to Google and Bing as though your blog isn’t to go-to site for that topic.

Meaning? It is not in a bloggers’ best interest to have a bunch of tags on topics that are not regularly written about. Rather, you should tag the post about the meat of the matter, something you talk about a lot.

An example of this is a post related to a current event. I don’t often (ever!) blog about Miley Cyrus at the VMAs, so I wouldn't tag her in this post even if I weighed in on the foam hand. I will tag the keywords “SEO” and “blogging” however, since I cover those topics a lot.

So tag your posts for content people will continue to search for, and that you blog about often. Crate a list of 20-25 tags that are relevant to your niche, and use those repeatedly. But not – I stress – all together in every past,

Simply put, blog tags do have SEO value. Tags and categories can help organize content and give users and search crawlers easy access to posts. However, over-tagging can be a negative. If your tags are displayed on your blog, they can be a distraction, even look spammy.

So use tags, but use them wisely. For more, listen to Matt Cutts discuss the issue, then download Google’s SEO starter guide PDF.

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