As a marketer or business owner, you’re an expert on your product or service. You know your industry, the players, and you know your customers. You also know you need interesting, regular content for your website, blog, social networks, and email newsletters. And that’s where you start to panic.
But there is no reason that you (or your colleagues) have to be the ones writing, shooting, editing, and producing content. Sure, it costs less – but what are the costs in customer engagement and loyalty over time?
Delivering boring, irrelevant, repetitive content is worse than delivering none at all. So why not consider spending some of your budget on quality content production? Hire writers, hire videographers, hire bloggers, and work together on producing some great articles, web pages, posts, videos, and podcasts for your business.
Not sure where to start? Start where you want your future customers to – by referral. Ask fellow marketers and business owners who have the same type of budgets as you do who they like to work with. You can even put out some feelers on sites like craigslist or job boards.
Start small, but start. The more content you can put together, the more you can share, and the more you will start to see results from regular communication, where your fans and followers really start to look forward to the information you have to offer.
Next week: set up a social media schedule for all this great content!