Don’t let your email marketing efforts stop at the inbox. Bridge the gap between online, mobile, and social to share your message with a wider audience. 64% of decision-makers view emails on mobile devices. By ensuring your newsletter is accessible, you’ll increase your reader base and stand out as a savvy marketer.
Get useful tips to better engage your mobile readers, and to integrate your email newsletter and content with bookmark websites and social networks. An approach that spans multiple channels and devices will provide your readers with a richer user experience, improve your search engine visibility, and maximize the reach of your newsletter. Read the full article.
Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the 