Email marketing may be costing you more than you think if your subscribers are ignoring your message. Unresponsive subscribers – those who do not open your emails or click your links – cost you money. Worse, spam complaints can cost you your reputation.
Because the quality of your email list is more important than its size, you’ll improve ROI by focusing on subscribers that matter most to your business. Using these straightforward identification and email segmentation techniques, learn how to win back your unresponsive subscribers, and what to do with those who continue to remain silent. Read the full article.
About Mike Lascut
Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the
Single Entry Point Email Marketing next generation product. Mike's professional career spans over twenty years, including twelve years of intelligent search and email marketing and over a decade and half of software architecture and development. When he's not pointing businesses in a smarter direction, Mike spends his time pointing his lens at wildlife. Connect with
Mike on Linkedin, read his
Nature Research Photography blog, or reach him via
email or phone.
