Email marketing is one of the most cost-effective tools you have in your arsenal. But keeping your lists clean and up-to-date when emails change so often can be a challenge, and even put your company at risk.
Get the competitive edge today with tips on enterprise email marketing – data hygiene and list management techniques that will improve email delivery, and keep you off those blacklists. Full article.
About Mike Lascut
Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the
Single Entry Point Email Marketing next generation product. Mike's professional career spans over twenty years, including twelve years of intelligent search and email marketing and over a decade and half of software architecture and development. When he's not pointing businesses in a smarter direction, Mike spends his time pointing his lens at wildlife. Connect with
Mike on Linkedin, read his
Nature Research Photography blog, or reach him via
email or phone.
