Besides the tried and true email growth tactics, like that sign-up box on your website, there are some other methods that can be used for email acquisition that you may not have yet considered. Here’s a handy list to get your started.
Ever visit a website and it quickly fades to present you with a sign-up window? Also called a modal pop-up or lightbox, the pop-up draws attention to your email list when a visitor hits your site. Custom creative (so it doesn’t look spammy) and an incentive can really boost the conversion rate here, for example, “Register and get [exclusive content / coupon]!”
Offer fabulous checklists, brochures, or eBooks on your site – and require subscription to download. This also applies to webinars and special events.
Many email platforms now offer the ability to integrate with Facebook, Google+ and other networks, offering a quick and seamless way for prospects and customers to sign-up where they already are online.
Mobile is no longer an afterthought. Your prospects are on their phones and tablets, so be sure your subscription methods (pop-ups, forms) are designed for mobile.
And speaking of that sign-up box on your website:
Is it in the same place on every page? Top banner area is best. Make sure it’s easy to see and use, and that the communication subscribers receive are relevant.
To improve sign-up rate overall, keep the form short, and use language that gives your visitor what they really want. A “ free” newsletter? Meh. 10% off? Sign me up!