Google-Friendly & Search Engine Friendly Site Search!
If you’re managing an ecommerce website, it’s likely you’re faced with finding ways to increase sales on a shrinking budget. Say hello to ecommerce SEO – transforming your website’s internal search capabilities for improved user experience and search engine indexing. This second of a 5-part series on marketing optimization offers step-by-step advice for improving search for ecommerce, including determining your top search terms with web analytics, selecting targeted terms, returning optimized content, and enhancing link architecture throughout your site. According to Jupiter Media, 80% of visitors will abandon a site with poor search functionality. Get expert tips on SEO for ecommerce websites today, and achieve better search results and a higher ROI tomorrow. Read the full article.
This is a great article, thanks again for taking us through it in more detail. We’ve been planning for some time now to improve on our search engine results and this helps us in bringing forward more relevant products. I look forward for more ecommerce tips like this.
Great read, a bit advanced for me but a very interesting tactic. Many thanks.
Very few marketers look at site search as a way to boost revenue. My belief is they are missing an opportunity. We monitor and improve our search results regularly. We look at top searches to gain insight on purchase trends but never thought of using them in the way you describe. Thanks for posting.