Social is the new search. Meta keywords don’t matter. You need an iPad app.
As digital marketers, we’re constantly bombarded with changing rules, new media channels, and take-my-advice gurus. While we struggle to stay ahead, we sometimes forget the very fundamentals of what we’re doing.
As a breathing exercise, take a step back and remind yourself of these basics:
- Generating leads, building our databases, and improving our customer relationships are still what matter most.
- Quality websites - with useful content and clean navigation - still work, whether or not they are connected in 27 ways to social media.
- Word of mouth is still the best kind of referral, whether that comes from a blog post or through real mouths over coffee.
- Email marketing is still one of the most cost effective ways to communicate with customers. Don’t lose sight of its simple brilliance - continue to test your content and hone your target groups.
- Web traffic and activity should still be monitored via analytics at least weekly. You need to keep track of what is working, and address what’s not, quickly.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 