Marketers tend to think of contests and sweepstakes only in the mindset of acquiring new leads, and emails for the database. But contests are also a fantastic way to engage your existing customers, whom you’ve spent much time and cost acquiring!
While contests are certainly not new to the marketer’s toolkit, they have taken on new life with the growth of the social web. Campaigns create high levels of awareness as they tend to be shared virally.
Gone are the days when you needed to build contests from scratch. There are dozens of platforms (popular ones now include Rafflecopter and WizeHive) that can be used to deploy contests for your business, on your website and/or Facebook and everywhere in between.
While these may make things simpler, there is the key matter of data ownership and privacy. Most contest platforms have third-party terms and conditions that you, and often your entrants, are forced to agree with – and who knows where personal data is being stored.
Single Entry Point’s contest pages are branded for seamless integration in your existing website, and you completely own and control the data, as campaigns are deployed on your servers (or ours).
Our Facebook app also makes it easy to grow your fan base and engage with your audience. The entry mechanism is build right into your page, and gated – meaning users must first like your page to access the entry form. At no time is any data shared with Facebook (or any other third parties).
Lastly, a critical component contest platforms don’t typically offer is front to back strategy and execution. Your checklist needs to include campaign branding, creative, legal, deployment, promotion, project management, entrant support (for tech trouble or questions), winner drawing, data scrubbing, entry validation, reporting, and prize shipment.
Happily, this is what Single Entry Point does best! Plus, you can track individual customer engagement with detailed, visual reports that show entries by source, by day, and by location, plotted on Google Maps for easy visualization.