The Single Entry Point Blog

Tuning your marketing to perform.

Category Archives: Web

World Class Antiques Expands Globally; Now Offers Online Marketplace and Appraisals

"Your Antiques Worldwide" is an apt new tagline for the entirely revamped World Class Antiques website, which has not only been redesigned, but rolled out to dealers globally. Launched in 2013 as a directory of Canadian dealers and events, World … Continue reading

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Engage Your Customers with Contests & Sweepstakes

Marketers tend to think of contests and sweepstakes only in the mindset of acquiring new leads, and emails for the database. But contests are also a fantastic way to engage your existing customers, whom you’ve spent much time and cost … Continue reading

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Responsive Design 101

Check your web metrics: how many visitors to your site are on mobile devices? 10%? 20%? 50%? Smartphone and tablet use is exploding; I’ve heard claims that mobile traffic will overtake desktop as soon as next year. Responsive design means … Continue reading

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Single Entry Point Launches the Largest Searchable Directory of Antiques Dealers in Canada

Are you an antiques collector or seller? WorldClassAntiques.com connects collectors in Canada and around the world with dealers, auction houses, and private sellers through a searchable store directory, events listings, and forums for buyers and sellers. Complimentary listings on this … Continue reading

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Proactive Strategies for using the New Twitter Analytics

One of the major roadblocks marketers experience with their Twitter campaigns is establishing effectiveness and ROI. Until recently, it was difficult to truly understand engagement at an aggregate level: the actions taking after following, re-tweeting or favouriting tweets. But happily, … Continue reading

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New to Facebook Marketing? Three Ways to Be Engaging

Social media engagement is an area in which many organizations struggle. It can be difficult to know what type of content audiences expect from a particular channel. Luckily, some best practice guidelines can offer a strong foundation for engaging campaigns … Continue reading

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Building Customer Loyalty through Digital Content

Marketing studies have long proven the cost benefits of customer retention over customer acquisition. Digital content is a leading tool for retention. This means that, in order to retain customers for the long-term without having to churn out a new … Continue reading

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Is Your Blog Boring? Three Keys to Maintaining Your Audience

When a small business decides to launch a blog, they spend a good deal of time and energy planning and writing those first few posts. But then the excitement winds down, and they realize they didn’t anticipate the most difficult … Continue reading

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Tips for Selecting a Domain Name that Drives Brand Growth

The business has been formed and products and services are now compiled into a core catalogue. It’s now time to select a domain name – or URL – that will define the company’s web presence. This can be a tricky … Continue reading

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Thinking of Using Responsive Landing Page Design?

Landing pages remain an instrumental element to a successful inbound marketing strategy, and represent the core of many successful lead generation programs. But with web users reaching those landing pages from computers, laptops, smartphones, tablets, and even TVs, marketers need … Continue reading

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