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Category Archives: Search

Afraid of mobile marketing? Why you should stop running.

by Kristina Smith on April 16, 2010

A new report by Morgan Stanley indicates that based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.  And in fact – according to the same report – mobile … Continue reading →

Posted in Email, Search
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White Hat Search Engine Optimization

by Kristina Smith on March 23, 2010

Following our post on unscrupulous search optimization, we’ll look at the things you should focus on when optimizing your website, or hiring a firm to do so. As part of your overall online marketing arsenal, SEO’s job is to increase … Continue reading →

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Beware the Black Hat Search Engine Optimizer

by Kristina Smith on March 21, 2010

As a website owner or marketer, you have probably been contacted by firms that promise to get your site to the top of the search engine rankings in under a week. Maybe you’ve been tempted to try them.  But beware. … Continue reading →

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Optimizing META Descriptions for Search

by Kristina Smith on February 23, 2010

META descriptions are not used for ranking, but by the search engines to display a unique description (beneath the page title) in the search engine results pages (SERPs).   Like META keywords, there are pros and cons to using them … Continue reading →

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META Keywords: More Harm than Good?

by Kristina Smith on February 20, 2010

Back in the ‘90s, META tags allowed site owners a way to suggest to the search engines the most important terms they wanted to be found for. When spammers started abusing them – some would stuff their META tags with … Continue reading →

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Grab The Low-Hanging Fruit In The Travel Industry – ‘Hand-Raisers’

by Mike Lascut on January 29, 2010

It is an exciting year for the travel industry. Marketing budgets are healthy and tourism forecasts are promising. Forrester recently published a forecast report titled “US Interactive Marketing Forecast By Industry, 2009 To 2014”, which offers a few interesting statistics … Continue reading →

Posted in Analytics, Email, Search
3 Comments

Q&A: Reviving Your PPC Program

by Mike Lascut on January 7, 2010

Q: We have been running a PPC program for over a year now (we have an in-house PPC manager) and feel like we hit a ceiling in what we can do to optimize sales levels. We are looking for new … Continue reading →

Posted in Search
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Search Engine Marketing for Canadian Travel Websites

by Mike Lascut on December 9, 2009

Today’s economic conditions are tough for the travel industry, but there is light at the end of the tunnel. In June 2009, the Ministry of Tourism released the Ontario Tourism Outlook, detailing declines in tourism in 2008 and 2009 but … Continue reading →

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Canadians Love Google

by Mike Lascut on November 27, 2009

Search engines are the most popular websites in Canada, according to a recent report released by Hitwise, accounting for 15% of all Canadian Internet visits. Google is by far the most popular search engine, dominating the Canadian search landscape at … Continue reading →

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Google, Yahoo and Microsoft Search Market Share for October 2009

by Mike Lascut on November 19, 2009

comScore released the US search engine rankings for October 2009 showing Google’s search market share up to 65.4% from 64.9% in September. Yahoo lost 0.8 percentage points down to 18.0% while Microsoft Bing bumped up 0.5 to 9.9% search market … Continue reading →

Posted in Search
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