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Category Archives: Search

Stop Worrying About SEO

You run a small or medium business. Maybe you sell eBooks. Or monthly cheese subscriptions (yum!). Or personal training. You understand your industry, your customers, your pricing. You’re an expert. You also have a website, which you want to use … Continue reading

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Blogging? Go Easy on Those Tags

Whether you blog for your company or are trying to go pro with your recipes, a crucial component for any blogger is increasing visitors reading the posts. The way to do this is through a content that capitalizes that on … Continue reading

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Should You Bother with Google Places for Business?

Yes, another local listing service – but one you shouldn’t pass up! A Google Places for Business listing is a wonderful way to position your small business as a leader in your niche, in your particular location. While it’s true … Continue reading

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New to Mobile SEO?

Mobile search continues to grow at a greater pace than traditional desktop search. This means that marketers should look at a mobile-first approach to their strategies, if they are to capitalize on this growth with their own region. Let’s look … Continue reading

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Real SEO Strategies for Small Business

You might lack the financial resources of your larger counterparts, but smaller organizations can still build momentum with their online campaigns by capitalizing on the advantages of SEO (Search Engine Optimization). Without optimization, websites can become lost in a sea … Continue reading

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Building Customer Loyalty through Digital Content

Marketing studies have long proven the cost benefits of customer retention over customer acquisition. Digital content is a leading tool for retention. This means that, in order to retain customers for the long-term without having to churn out a new … Continue reading

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Keys to an Effective Google AdWords Strategy

Google’s AdWords platform has helped many small companies go from small potatoes to international success by providing proactive marketers with the tools to succeed in the highly competitive online marketplace. In order to capitalize on these tools, small businesses must … Continue reading

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Don’t be a Faceless Brand: Driving Growth with Social

The social media market is a brand marketer’s dream. Every minute there are myriad opportunities to connect with potential customers, for little to no hard cost. The key is to find the most effective communication platforms for YOUR business, to … Continue reading

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Competing for Health And Wellness Customers? Give Reviews a Shot

If you’re in the highly competitive fitness and health industry, you already know how hard it can be to gain ranking in the search engines. Like travel, the sheer number of websites offering health-related products, wellness services, or medical information … Continue reading

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Vital Signs: SEO Crucial For Health And Wellness Businesses

A new report* titled ‘Health Online 2013’ from Pew Research Center reveals that online resources have joined, even surpassed, the stream of medical information flowing in from our interactions with doctors, family, and other patients. Its study of over 3000 … Continue reading

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