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Tuning your marketing to perform.

Category Archives: Email

You Have Two Seconds: Email Subject Lines that Work

by Kristina Smith on August 20, 2010

Do your email messages command attention in a crowded inbox? Or are subscribers deleting your message without a second thought? You can better your email campaign results almost immediately by carefully crafting your subject lines – an often rushed but … Continue reading →

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Track Email Marketing with Web Analytics

by Kristina Smith on August 10, 2010

A heck of a lot of time and energy goes into each of your email marketing campaigns. You set objectives, write copy, develop creative, create landing pages, test subject lines, segment contact lists, and decide what delivery time is best. … Continue reading →

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4 Myths About Email Subject Lines

by Kristina Smith on June 6, 2010

Admit it – in a desire to drive open rates, you tend to forget about the long-term impacts of a subject line, and often don’t set aside time to test. It’s something we’re all guilty of, but your subject line … Continue reading →

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Afraid of mobile marketing? Why you should stop running.

by Kristina Smith on April 16, 2010

A new report by Morgan Stanley indicates that based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.  And in fact – according to the same report – mobile … Continue reading →

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When is it Time to Switch Your Email Marketing Provider?

by Kristina Smith on March 9, 2010

Whether you’re using a simple web-based platform or robust, customized software, your email marketing provider should be acting more like a partner than just someone sending you invoices every month. Think back to when you chose your solution. No doubt … Continue reading →

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Grab The Low-Hanging Fruit In The Travel Industry – ‘Hand-Raisers’

by Mike Lascut on January 29, 2010

It is an exciting year for the travel industry. Marketing budgets are healthy and tourism forecasts are promising. Forrester recently published a forecast report titled “US Interactive Marketing Forecast By Industry, 2009 To 2014”, which offers a few interesting statistics … Continue reading →

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Discover The Most Effective Email List Segmentation Techniques

by Mike Lascut on November 5, 2009

Higher conversion rates depend on getting the right offer, to the right person, at the right time. It’s simple, right? But as a multi-tasked marketer, you know that the solution to this problem is not as clear-cut. With email marketing, … Continue reading →

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Maximize the Reach of Your Email Newsletter

by Mike Lascut on October 2, 2009

Don’t let your email marketing efforts stop at the inbox. Bridge the gap between online, mobile, and social to share your message with a wider audience. 64% of decision-makers view emails on mobile devices. By ensuring your newsletter is accessible, … Continue reading →

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Handling Unresponsive Subscribers

by Mike Lascut on August 19, 2009

Email marketing may be costing you more than you think if your subscribers are ignoring your message. Unresponsive subscribers – those who do not open your emails or click your links – cost you money. Worse, spam complaints can cost … Continue reading →

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Enterprise Email Marketing: 5 Rules for Proper Data Cleansing & Improved Email Deliverability

by Mike Lascut on August 4, 2009

Email marketing is one of the most cost-effective tools you have in your arsenal. But keeping your lists clean and up-to-date when emails change so often can be a challenge, and even put your company at risk. Get the competitive … Continue reading →

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