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Tuning your marketing to perform.

Category Archives: Email

Charm Customers: Email Campaign Success for Mobile

As shoppers in both B2B and B2C categories switch from desktop to mobile devices, it’s increasingly important for organizations to optimize their online email and marketing campaigns for a mobile audience. You can gain new customers by virtue of being … Continue reading

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Don’t Hide the Unsubscribe

Are you happy with the results of your email campaigns? If you are in need of benchmarks, Silverpop’s 2012 Email Marketing Metrics Benchmark Study is a useful tool for comparing your results to industry averages Access the report here, then, … Continue reading

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Sustainable isn’t Always Sexy

…but sustainable growth is what your online presence needs. Quick wins are a pertinent part of any strategy, but you should also be looking longer term for brand growth and market penetration. The game is changing quickly, sure, with new … Continue reading

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Triggered Emails: Mind your Manners

Automated, event-triggered emails can be a blessing. For marketers, the ability to touch a potential customer right after they sign up for a newsletter (say a welcome promotion) or current customers right after they’ve purchased (thank you coupon for savings … Continue reading

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Friday Mantra: Always Be Testing

If you’re not testing and measuring your efforts, you’re wasting the opportunity to get more leads, sales, and profit from your website and marketing spend. A/B testing will tell you what images your customers prefer, what offers they respond to, … Continue reading

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3 Tips to Get Around Blocked Images

Popular email and webmail clients were already blocking images by default at a high rate; add mobile and spam tracking issues to that list and you can be certain a very large portion of your subscribers are not seeing the … Continue reading

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80/20 for Better Email Conversion

Contrary to the naysayers of 2006, email marketing is not dead. I daresay that in a world of pins and likes and apps, email has become even more useful. Even with our smartphones and tablets, we still check our in-boxes … Continue reading

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