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Category Archives: Analytics
Finally! Manage customer relationships without an IT team.
We’ve taken the wraps off our on-demand CRM service, a feature-rich, on-demand customer relationship management software package that lets companies manage their customer relationships without the need of an IT team. VulcanCRM offers the ability to recognize opportunities, close sales, … Continue reading
Updates to URL Shortener Mean More Accurate Tracking
Your marketing data is your most important asset. sep.ME provides not only the means to shorten long URLs into unique, personalized links for easy sharing – but also the tracking tools that help you better understand your marketing efforts. How … Continue reading
5 Steps to Better Web Analytics Management
A successful web analytics program is much more than just collecting data from your website. It’s what you do with that data that matters. But with seemingly infinite amounts of raw data available, actually using web analytics can seem complex … Continue reading
Posted in Analytics
Tagged data, online analytics, optimization, web analytics, web marketing, website analytics Leave a comment
Tagged data, online analytics, optimization, web analytics, web marketing, website analytics Leave a comment
Your Web Analytics Should be Dating Your Competitive Intelligence
Competitive intelligence is grossly undervalued when it comes to web analytics reporting. But for you’re your metrics to really mean something, you need to step outside the vacuum, and include competitive analysis as a part of actionable insights in your … Continue reading
Posted in Analytics
Tagged competition, competitive analysis, market data, web analytics Leave a comment
Tagged competition, competitive analysis, market data, web analytics Leave a comment
Track Email Marketing with Web Analytics
A heck of a lot of time and energy goes into each of your email marketing campaigns. You set objectives, write copy, develop creative, create landing pages, test subject lines, segment contact lists, and decide what delivery time is best. … Continue reading
Use Short URLs to Gain Marketing Insight
What? Take a long link, shorten it down to a few characters, and you’ve got yourself a short URL. How? Find a free URL forwarding service (Bit.ly and Tiny URL are popular), type or paste a link into a box, … Continue reading
Give Them What They Want! Using Analytics To Improve Content and Convert Visitors
Giving potential customers the content they want on your site is an excellent idea – but how can you tell what that is? Testing, testing and more testing – combined with web analytics. Using a combination of tools like site … Continue reading
Posted in Analytics
Tagged click tracking, content, internal links, seo, web analytics Leave a comment
Tagged click tracking, content, internal links, seo, web analytics Leave a comment
Save Time 3 Ways with Web Analytics
There is nothing more frustrating than having an encyclopedic amount of information at your fingertips, and nary the time to peruse, let alone use, it. Focused as we are on testing subject lines, tweeting, developing campaigns, and tracking conversions, we … Continue reading
Posted in Analytics
Tagged automated alerts, dashboard, data-driven, Google, omniture, web analytics Leave a comment
Tagged automated alerts, dashboard, data-driven, Google, omniture, web analytics Leave a comment
Measuring Social Media with Web Analytics: Two Tips
Is social media activity measurable? You bet it is. And it’s easier than you might think to gain insight from your efforts, whether you are highly active or are just starting out. Using web analytics data to evaluate social media … Continue reading
Posted in Analytics
Tagged social media campaign tracking, social media referrals, web analytics 3 Comments
Tagged social media campaign tracking, social media referrals, web analytics 3 Comments
5 Reasons to Track Direct Web Traffic
What is Direct Traffic? Search engines, social media, and referring links are all sources of traffic to your site that you track and tweak, aiming to increase the quality and quantity of visitors to your site. But don’t forget about … Continue reading
Posted in Analytics
Tagged converting leads, direct traffic, online marketing, tracking visitors 4 Comments
Tagged converting leads, direct traffic, online marketing, tracking visitors 4 Comments