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Category Archives: Analytics

Vine or Instagram for Short-Form Online Video Marketing?

With the proliferation of short-term video branding solutions, from Twitter’s Vine to Instagram Video, the coming months are sure to see more competition for attention within the ever-growing online video marketing realm. There are distinct benefits to each platform, but … Continue reading

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Building Customer Loyalty through Digital Content

Marketing studies have long proven the cost benefits of customer retention over customer acquisition. Digital content is a leading tool for retention. This means that, in order to retain customers for the long-term without having to churn out a new … Continue reading

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Measure this: two key metrics for better site performance

Marketers and brands actively engaged in campaign optimization must know where to look to find the most relevant data. Online marketing campaigns are no different than offline in that respect – however, there is far more data to review! Locating … Continue reading

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Monitor Bounce Rates for a Stellar Website

When measuring your site successes, do you include bounce rate as a KPI? If not, consider adding it. Whether for campaign landing pages, original content, or e-commerce steps, bounce rate can tell you a number of things, including: –    How … Continue reading

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Weekend Reading List

For marketers struggling to find their voice: 5 Deadliest Marketing Sins Inc. Good advice: If you can reach people on emotion and values, that's a more powerful way of getting them marching toward you. For growing entrepreneurs: Staying Small while … Continue reading

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Improve your Ecommerce Conversion in 4 Steps

Online shoppers are smart, savvy, and have an ocean of choice. If the shopping experience you offer doesn’t cut it, they’ll buy elsewhere. Be the one they buy from by creating a simple, friendly, enjoyable experience. Don’t throw in surprises … Continue reading

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Meet Analytics, Your New Best Friend

eMarketer reported yesterday* on a recent IBM survey of marketing professionals worldwide, “The State of Marketing 2012,” that found mobile and social marketing are changing quickly, and marketers are struggling to keep up. “The continued fracturing of the media landscape … Continue reading

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Show Analytics the Love

Your web analytics are a key tool in your digital marketing bag, arguably the most important. Without analytics, how would you know which keywords your customers are using, which pages they love – and hate – and how your last … Continue reading

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No More Excuses for Lousy Content

Content is essential. All businesses wishing to enhance credibility and strengthen their online presence need useful, well-written, professional content for their website, blogs and emails. The beauty of in inbound marketing technology it that it allows your business to see … Continue reading

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Competitive Analysis Before Lunch

It’s 10am. Your boss just asked you to present a report to stakeholders on your major competitors and their performance in the online space…. …this afternoon. Now what? Assuming you already have a baseline idea of what your competition is … Continue reading

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