A new report by Morgan Stanley indicates that based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
And in fact - according to the same report - mobile e-commerce is now outpacing online e-commerce.
Designing or adapting your marketing campaigns for a mobile format isn't as complicated as you may think. More and more advertising, email, and search applications now have these capabilities built right in, making it easier to execute products targeted to your mobile audience.
If that doesn’t sway you, maybe the competitive advantage will. According to eMarketer, four in five US multichannel retailers polled said they were not using any mobile commerce functionality in February 2010.
The most common m-commerce application in use was mobile advertising, and just 6.5% of respondents had a mobile site.
If your competitors aren’t using the channel, take advantage and be the first – you rarely get this kind of opportunity. For inspiration, look at CIBC, who scooped up market share with the first mobile banking app.
Don’t get left behind. Adopting a mobile strategy will take research and resources, but don’t let the unknown stop you from taking on mobile as part of your marketing campaign mix.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 