How much time do you spend on your website analysis? No matter which web analytics program you’re using, you can dig well beyond the basic reports to get a better picture of your site’s performance - and increase ROI. Get tips on identifying and fixing poorly performing pages, filtering visitor data to assess behaviour, monitoring areas of the sales process where people are dropping out, and more. You can’t manage it if you don’t know about it – so go beyond your dashboard and find out what your visitors really want. Read the full article.
Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the 
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Thank you for this post. I think your advice is spot on. Love to use analytics to understand our readers. A few months ago we started to track our internal search engine to understand topics our visitors were looking for. We learned a great deal from all the inshight we collected. Worth taking the time to implement. Long time reader from Romania