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Discussing search, email, analytics
by on July 24, 2009 
Successful marketers know how cost-effective email marketing is for customer retention and acquisition. But what if you could use advanced email marketing tactics to increase repeat purchases on your ecommerce website?
In the third of a 5-part series on marketing optimization, learn how to use email marketing segmentation to persuade more customers to re-order, sooner. Whether they are a first time buyer or loyal customer, you can speed up their next purchase with these methods. Read on.
Mike Lascut is Principal of Single Entry Point® Marketing, focusing on the search, email and analytics practice and leading the development of the Single Entry Point Email Marketing next generation product. Mike's professional career spans over twenty years, including twelve years of intelligent search and email marketing and over a decade and half of software architecture and development. When he's not pointing businesses in a smarter direction, Mike spends his time pointing his lens at wildlife. Connect with Mike on Linkedin, read his Nature Research Photography blog, or reach him via email or phone.