Admit it - in a desire to drive open rates, you tend to forget about the long-term impacts of a subject line, and often don’t set aside time to test.
It’s something we’re all guilty of, but your subject line can have a direct impact on your brand loyalty, so use those 50 characters wisely!
Myth # 1: Subject lines are only useful in getting subscribers to open your message. Not true. If the email gets filed away for later, your subject line will be key to indexing what’s inside.
Myth # 2: Subject lines only matter in D2C marketing. Absolutely not! Whether business to business, or within your own organization, a subject line determines what gets read - first.
Myth # 3: Subject lines shouldn't contain URLs. Why not? Especially with mobile marketing, quick access to information is key.
Myth # 4: A subject line is THE key to your email's success. While it is true that the subject line plays a primary role, if you have established a good relationship with your subscriber, your message will be opened regardless.
And don’t forget to look beyond open rates – conversions such as registrations, clicks, and downloads are also key quantifiers of success.
Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 9 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time 