The Single Entry Point Blog

Tuning your marketing to perform.

3 Minutes to Better Web Analytics

Website analytics can be wonderful, frustrating, valuable, and time-consuming. It’s hard to stay on top of measurement when you’ve got a laundry list of tasks to accomplish, so here are some quick tips for results.

Check your Bounce Rate
Monitoring your website bounce rate (the percentage of initial visitors who “bounce” away from your site) will help you improve user experience and generate more sales from the same amount of traffic. A bounce rate of higher than 50% is not good – but you can improve (lower) it by changing the content, navigation, and/or layout of the landing page.

Head Over to the Exit (Pages)
Looking at where people are leaving your site gives you clear direction as to which pages of your site need improvement, be it better content, or technical fixes.

Go to Page Two of the Keywords
Long tail marketing is the use of a string of keywords, instead of just one or two, when targeting prospective customers. Although the top keywords generate a lot of traffic, a handful of the longer searches further down generate propects as well. Look at what those are, and plan to achieve high rankings for a selection of quality keywords.

Take the GAIQ Exam
This will take you longer than 3 minutes, but if you use Google Analytics check out the Google Analytics IQ course. It’s a great way to brush up on all the features, and you can hang the qualification certificate on your wall :)

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About Kristina Smith

Kristina Smith is an Associate Writer with Single Entry Point Marketing. She brings 12 years of experience in online marketing, brand building, and copywriting, specializing in the advertising, publishing, and travel industries. She spends her free time channeling her inner chef in the kitchen. Contact Kristina via email at kristina.smith@singleentrypoint.com.
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