The Single Entry Point Blog

Tuning your marketing to perform.

World Class Antiques Expands Globally; Now Offers Online Marketplace and Appraisals

"Your Antiques Worldwide" is an apt new tagline for the entirely revamped World Class Antiques website, which has not only been redesigned, but rolled out to dealers globally.

Launched in 2013 as a directory of Canadian dealers and events, World Class Antiques grew into a true online community with interactive forums, nationwide event listings, and a road trip planner for antique hunters.

Now, the entire site offering has been overhauled, expanded, and improved, offering even more benefits and functionality to antique collectors and dealers alike with a more visual and streamlined look and feel.

Here’s a quick guide to all the enhancements:

Design

  • Site navigation now includes a global "START" button designed to get users where they need to go, quickly.
  • Shortcut icons (left side) follow you everywhere, enabling one-click access to the most important features of the site.
  • Fresh new look, including wider screen space, and more visuals.

Global Directory of Dealers

  • Directory of dealers and auction houses, once limited to Canada, is now accepting entries from across the globe.
  • Marketplace offers another way to promote antiques to a global audience of collectors.

Buy & Sell Marketplace

  • Antiques marketplace offers auction-style, fixed price, and classified listings for sellers.
  • Buyers can bid and buy online in a secure environment with an easy payment process.
  • Items are displayed visually, with handy filters to sort and browse.

Online Appraisals

  • Dealers with a premium directory membership can now offer appraisals to interested collectors – commission-free!
  • All communications and files are managed in a private and secure system.

Trip Planner

Bonus Features

  • A magazine section with articles,
  • Gold and silver prices updated every minute,
  • New version of forums that eliminates some past bugs,
  • Every page and section is now enabled for secure communication via the https protocol
  • Updated and expanded help section.
  • All this under a single sign-on user experience (one account to get access to everything)

Dealers, these new features all add up to one thing – your chance to better reach antiques hunters locally and abroad. Register to claim your complimentary listing to promote your shop and collections today.

Collectors, celebrate by entering the Spring 2015 Sweepstakes for your chance to win a vintage Lehmann Wind-up Tin Bird!

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Engage Your Customers with Contests & Sweepstakes

Marketers tend to think of contests and sweepstakes only in the mindset of acquiring new leads, and emails for the database. But contests are also a fantastic way to engage your existing customers, whom you’ve spent much time and cost acquiring!

While contests are certainly not new to the marketer’s toolkit, they have taken on new life with the growth of the social web. Campaigns create high levels of awareness as they tend to be shared virally.
Sweepstakes entry form on website, showing a gallery of the giveaway prizes, embedded video, and terms and conditions.
Gone are the days when you needed to build contests from scratch. There are dozens of platforms (popular ones now include Rafflecopter and WizeHive) that can be used to deploy contests for your business, on your website and/or Facebook and everywhere in between.

While these may make things simpler, there is the key matter of data ownership and privacy. Most contest platforms have third-party terms and conditions that you, and often your entrants, are forced to agree with – and who knows where personal data is being stored.

Single Entry Point’s contest pages are branded for seamless integration in your existing website, and you completely own and control the data, as campaigns are deployed on your servers (or ours).
Sweepstakes app on Facebook, showing a gallery of the giveaway prizes, embedded video, and gated call-to-action.
Our Facebook app also makes it easy to grow your fan base and engage with your audience. The entry mechanism is build right into your page, and gated – meaning users must first like your page to access the entry form. At no time is any data shared with Facebook (or any other third parties).

Lastly, a critical component contest platforms don’t typically offer is front to back strategy and execution. Your checklist needs to include campaign branding, creative, legal, deployment, promotion, project management, entrant support (for tech trouble or questions), winner drawing, data scrubbing, entry validation, reporting, and prize shipment.
Sweepstakes entries plotted on Google Maps, showing their Canada-wide geographical distribution.
Happily, this is what Single Entry Point does best! Plus, you can track individual customer engagement with detailed, visual reports that show entries by source, by day, and by location, plotted on Google Maps for easy visualization.

Get more details and view some examples of recent contests and sweeps to inspire your own!
 

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