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5 Steps to Better Web Analytics Management

by Kristina Smith
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Web Analytics - Putting things together A successful web analytics program is much more than just collecting data - the traffic, the page views, the clicks - from your website. It’s what you do with that data that matters.

Data by itself is great for a cursory glance at how you are performing, but without applying what you learn from it, your time is wasted.

Instead, aiming to continuously better the online experience of your customers will translate into meeting your business objectives, both on and offline.

Get a Clear View

With seemingly infinite amounts of data available from your website, actually using web analytics can seem complex and overwhelming. But it doesn’t have to be!

By following these five steps, you can develop a successful web analytics strategy, start to measure success and opportunity accurately, and make better online marketing decisions overall.

1. Use Multiple Tools

As online channels evolve from traditional, website-only interactions to include mobile, social, and video, so too does the need for web analytics to bring together customer interactions into one place.

Every organization therefore requires multiple tools to...... Sign in to read the full article.

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