SEO Training Courses
View curriculum for: SEO Training |
PPC Training
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Duration
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SEO Curriculum Agenda1
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BASIC SEO
(1 Day)
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8:30am – 5:00pm
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- Introduction to Search Engine Optimization
- Learn about good, bad and grey tactics
- Search engines: Under the hood
- Learn how to use content to increase website relevancy
- Discover your keywords, basics of keyword research and where
to look for them
- Proposing an attitude shift: content is important, relevancy
is critical
- Get your website indexed fast
- The value of links and where to get them
- SEO Toolbox
- How to measure SEO success
- Q&A session
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ADVANCED SEO
(1 Day)
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8:30am – 5:00pm
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- Learn how to analyze your competition
- SEO and dynamic pages
- Accelerate your keyword research
- Geographic footprint and multi-language support
- Landing pages, user targeting, and conversion tactics
- Paid inclusion, what works and what doesn’t
- Using analytics to increase effectiveness
- Canonicalization, robots, rewriting engines and other technical
SEO implementations
- Advanced SEO for developers
- Advanced SEO Toolbox
- E-Commerce & SEO
- Q&A session
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ADVANTAGE SEO
(1 Day)
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8:30am – 5:00pm
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- Your intellectual property and SEO
- Mind-blowing tactics for competitive analysis
- Learn to implement SEO in large scale websites
- User experience and teleporting
- Transform your local search engine into a merchandising solution
- The power of the universal approach
- Large budget web analytics
- Post-click tactics to improve user experience and increase
conversion rates
- Search engine marketing in a multi-channel environment
- Lab & Q&A
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Supplemental Modules
- Information Architecture, Copywriting, Social Media
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Duration
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Supplemental Curriculum Agenda1
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INFORMATION
ARCHITECTURE & SEM
(Half Day)
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8:30am – 12:00pm
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- Learn how to increase website accessibility for both users
and search engines
- Where Information Architecture makes a difference in SEM
- Conversion optimization and how to facilitate task completion
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WRITING COPY FOR
USERS & ALGORITHMS
(Half Day)
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8:30am – 12:00pm
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- Content development and copywriting
- Old tactics, spam tactics and what you should focus on
- How to use keyword research to improve copywriting relevancy
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SOCIAL MEDIA & SEM
(Half Day)
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8:30am – 12:00pm
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- Most will argue Social Media is a branding exercise - learn
cost-effective ways to improve your SEM efforts via social media
- Is your website a social website?
- Understand the value of social marketing, when nobody tells
you that social media is expensive
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1 Each
training agenda is customized to your marketing objectives, team size, and budgets