Search Engine Marketing Courses

Search Engine Marketing Courses Arm your company with web intelligence.

SEO Training Courses

View curriculum for: SEO Training | PPC Training

 

Duration

SEO Curriculum Agenda1

BASIC SEO
(1 Day)

8:30am – 5:00pm

  • Introduction to Search Engine Optimization
  • Learn about good, bad and grey tactics
  • Search engines: Under the hood
  • Learn how to use content to increase website relevancy
  • Discover your keywords, basics of keyword research and where to look for them
  • Proposing an attitude shift: content is important, relevancy is critical
  • Get your website indexed fast
  • The value of links and where to get them
  • SEO Toolbox
  • How to measure SEO success
  • Q&A session
ADVANCED SEO
(1 Day)

8:30am – 5:00pm

  • Learn how to analyze your competition
  • SEO and dynamic pages
  • Accelerate your keyword research
  • Geographic footprint and multi-language support
  • Landing pages, user targeting, and conversion tactics
  • Paid inclusion, what works and what doesn’t
  • Using analytics to increase effectiveness
  • Canonicalization, robots, rewriting engines and other technical SEO implementations
  • Advanced SEO for developers
  • Advanced SEO Toolbox
  • E-Commerce & SEO
  • Q&A session
ADVANTAGE SEO
(1 Day)

8:30am – 5:00pm

  • Your intellectual property and SEO
  • Mind-blowing tactics for competitive analysis
  • Learn to implement SEO in large scale websites
  • User experience and teleporting
  • Transform your local search engine into a merchandising solution
  • The power of the universal approach
  • Large budget web analytics
  • Post-click tactics to improve user experience and increase conversion rates
  • Search engine marketing in a multi-channel environment
  • Lab & Q&A

Supplemental Modules - Information Architecture, Copywriting, Social Media

   

Duration

Supplemental Curriculum Agenda1

INFORMATION
ARCHITECTURE & SEM
(Half Day)

8:30am – 12:00pm

  • Learn how to increase website accessibility for both users and search engines
  • Where Information Architecture makes a difference in SEM
  • Conversion optimization and how to facilitate task completion
WRITING COPY FOR
USERS & ALGORITHMS
(Half Day)

8:30am – 12:00pm

  • Content development and copywriting
  • Old tactics, spam tactics and what you should focus on
  • How to use keyword research to improve copywriting relevancy
SOCIAL MEDIA & SEM
(Half Day)

8:30am – 12:00pm

  • Most will argue Social Media is a branding exercise - learn cost-effective ways to improve your SEM efforts via social media
  • Is your website a social website?
  • Understand the value of social marketing, when nobody tells you that social media is expensive

1 Each training agenda is customized to your marketing objectives, team size, and budgets