Search Engine Marketing Courses

Search Engine Marketing Courses Arm your company with web intelligence.

PPC Training Courses

View curriculum for: SEO Training | PPC Training

   

Duration

PPC Curriculum Agenda1

PPC BASICS
(1 Day)

8:30am – 5:00pm

  • Paid search fundamentals
  • PPC engines: Under the hood
  • Tactics to increase quality score
  • Discover your keywords, basics of keyword research and where to look for them
  • Learn how to configure PPC campaigns
  • Match types and how to spend your money efficiently
  • Learn to provide a consistent user experience
  • Q&A Session
PPC ADVANCED
(1 Day)

8:30am – 5:00pm

  • Advanced campaign configurations and bidding models
  • Learn how to analyze your competition
  • Accelerate your keyword research
  • Learn the proper technique to measure ads’ performance
  • Learn quality score tactics for e-Commerce
  • Advanced match type tactics to reduce your cost-per-conversion
  • Landing pages, user targeting, conversion tactics and multivariate testing
  • Using analytics to increase effectiveness
  • Understand the advantages and disadvantages of automated PPC tools
  • Q&A Session
PPC ADVANTAGE
(1 Day)

8:30am – 5:00pm

  • Your company data and free web analytic tools
  • Mind-blowing tactics for competitive analysis
  • Learn to implement PPC in large scale websites
  • Align PPC efforts with multiple business units
  • Transform your local search engine into a merchandising solution
  • Large budget web analytics
  • Post-click tactics to improve user experience and increase conversion rates
  • Search engine marketing in a multi-channel environment
  • Lab & Q&A

Supplemental Modules - Information Architecture, Copywriting, Social Media

   

Duration

Supplemental Curriculum Agenda1

INFORMATION
ARCHITECTURE & SEM
(Half Day)

8:30am – 12:00pm

  • Learn how to increase website accessibility for both users and search engines
  • Where Information Architecture makes a difference in SEM
  • Conversion optimization and how to facilitate task completion
WRITING COPY FOR
USERS & ALGORITHMS
(Half Day)

8:30am – 12:00pm

  • Content development and copywriting
  • Old tactics, spam tactics and what you should focus on
  • How to use keyword research to improve copywriting relevancy
SOCIAL MEDIA & SEM
(Half Day)

8:30am – 12:00pm

  • Most will argue Social Media is a branding exercise - learn cost-effective ways to improve your SEM efforts via social media
  • Is your website a social website?
  • Understand the value of social marketing, when nobody tells you that social media is expensive

1 Each training agenda is customized to your marketing objectives, team size, and budgets