PPC Training Courses
View curriculum for: SEO Training | PPC Training
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Duration
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PPC Curriculum Agenda1
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PPC BASICS
(1 Day)
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8:30am – 5:00pm
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- Paid search fundamentals
- PPC engines: Under the hood
- Tactics to increase quality score
- Discover your keywords, basics of keyword research and where to look for
them
- Learn how to configure PPC campaigns
- Match types and how to spend your money efficiently
- Learn to provide a consistent user experience
- Q&A Session
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PPC ADVANCED
(1 Day)
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8:30am – 5:00pm
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- Advanced campaign configurations and bidding
models
- Learn how to analyze your competition
- Accelerate your keyword research
- Learn the proper technique to measure ads’
performance
- Learn quality score tactics for e-Commerce
- Advanced match type tactics to reduce your
cost-per-conversion
- Landing pages, user targeting, conversion tactics
and multivariate testing
- Using analytics to increase effectiveness
- Understand the advantages and disadvantages of
automated PPC tools
- Q&A Session
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PPC ADVANTAGE
(1 Day)
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8:30am – 5:00pm
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- Your company data and free web analytic tools
- Mind-blowing tactics for competitive analysis
- Learn to implement PPC in large scale websites
- Align PPC efforts with multiple business units
- Transform your local search engine into a
merchandising solution
- Large budget web analytics
- Post-click tactics to improve user experience and
increase conversion rates
- Search engine marketing in a multi-channel
environment
- Lab & Q&A
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Supplemental Modules
- Information Architecture, Copywriting, Social
Media
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Duration
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Supplemental Curriculum Agenda1
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INFORMATION
ARCHITECTURE & SEM
(Half Day)
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8:30am – 12:00pm
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- Learn how to increase website accessibility for
both users and search engines
- Where Information Architecture makes a difference
in SEM
- Conversion optimization and how to facilitate
task completion
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WRITING COPY FOR
USERS & ALGORITHMS
(Half Day)
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8:30am – 12:00pm
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- Content development and copywriting
- Old tactics, spam tactics and what you should
focus on
- How to use keyword research to improve
copywriting relevancy
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SOCIAL MEDIA & SEM
(Half Day)
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8:30am – 12:00pm
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- Most will argue Social Media is a branding exercise
- learn
cost-effective ways to improve your SEM efforts via social media
- Is your website a social website?
- Understand the value of social marketing, when nobody tells you that
social media is expensive
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Each training agenda is customized to your marketing objectives,
team size, and budgets
